The other day, my colleague, Adrian, proudly remarked that his haircut cost 40 smackeroos. I'm sure his salon was impeccably decorated, the shampoo girl was young and hot (actually he made special mention that she was) and probably gave great head... massage. This is all well and good, but did his haircut dazzle as much as it cost? Not quite, according to the ladies at work. "More like a 20 dollar job at Supercuts" remarked Alli quite matter-of-factly. Ouch.
It's not criminal to pay extra for luxuries like an awesome scalp massage by your hot shampoo-person in a mood-lit zen-decorated salon, as they serve you organic tea traditionally farmed by natives of some faraway remote island. What is criminal is if you do not have the end result to show for it i.e. great hair.
Obviously no one wants a s*** haircut, but neither do you want to settle for "average" or "okay." Nupe, you expect "good", "decent"... perhaps even "fantastic."
How's this related to the cleansers, shampoos, moisturisers etc that we purchase and use in our everyday lives? Simple - we apply the same practical approach to selecting these products.
Indeed, it is difficult to ignore the miraculous claims in magazine ads, extolling the marvellous results based on "extensive research" and accolades from celebrities, and of course to seal the deal - photos of stunning airbrushed male models that subliminally scream "use this stuff and you could look like me!"
What I'm going to drill into your head is a no-nonsense game plan to selecting what you need for your grooming needs - sans marketing trickery, brand snobbery, and industry myths. The truth will hurt sometimes and that's okay, coz what we learn can only make us better consumers and getting the best out of our products to look the best we can. All you need is an open mind. Let's do it.
No comments:
Post a Comment